CRM or a Customer Relationship Management software allows Freight forwarder businesses to enhance company’s relationship with their customers (both Shippers and Consignees).  With a professional Freight CRM, it becomes easier to retain customers by gaining their trust, win  new customers, and deliver them world-class service.

Most Freight Forwarder Businesses have repeat orders from their customers and hence account management becomes key.  A Good CRM tool plays an important role in the freight business to maintain good customer relationships.

What are the key benefits of using CRM for Freight Forwarders?

• Freight Forwarders get a centralized hub for all important information. The right CRM keeps Freight sales and operations teams constantly updated with uniform information on all different office locations and provide an opportunity to create customized interfaces with all contacts.
• Freight business owners can witness improved productivity. A well-adopted Freight CRM helps Freight Forwarders to pre-define workflows for Freight Operations to easily automate admin, sales, and Ops tasks, saving time to fill forms, creating quotes and folios, giving necessary approvals for credit terms, margins and total quote amounts, making reports, and as a result, improve and increase productivity.
• Freight Forwarders will be able to systematically track freight business activity. A proper Freight CRM makes it easy for a freight company to understand each task and track them on one platform. Ability to track Sales Teams activities and following up on quotes which are expiring will help boost sales.  Besides, Freight CRM helps Freight owners to leverage market information by maintaining competitive shipment pricing and quotes as well as delivery options against competitors.
• Freight owners will be capable of measuring sales and marketing performance.  Using a Freight CRM, Freight Forwarding companies can effectively manage business resources, monitor sales efforts, and activities based on freight specific attributes- Customer Visits by Sales reps, shipment document related activities, which benefits in the growth of Freight business and retaining costumers.
• Freight and Logistics can deliver an exceptional customer experience. A Freight CRM system provides freight and logistics a platform that extends beyond sales and allows effective communication with customers. The solution helps sales and ops persons to work collaboratively, capture major clients, and inform them do’s and don’ts of managing that account, hence delivering personalized customer service.  Ability to provide customer self-service in raising enquiries on a mobile app or a web app, having a dashboard for customers to look up their current shipments status is a huge win in improving customer experience.
• Freight Forwarders can track and ensure visiblity of Freights shipments. Freight CRM integrated with various carrier APIs helps freight forwarders to track shipments in real-time and offers 100% visiblity of shipments and on-time delivery to customers.